Recruitment Marketing for Care Homes
The Visa Route Has Closed.
Your Next Carer Is
Already Local.
Piioneo builds applicant pipelines for independent care homes. A branded careers page, targeted ads, and a screening funnel, managed monthly. So you stop paying agencies and start attracting your own staff.
The Recruitment Squeeze
Sound Familiar?
The visa route has closed
The overseas care worker visa route has closed. The pipeline of international recruits that kept rotas filled for years has been cut off.
Agency staff are draining you
Agency staff are costing you thousands every month. A single agency carer can cost 50% more than a permanent hire, and they leave the moment a better shift comes along.
Every leaver costs thousands
Replacing one care worker costs between £3,000 and £10,000 when you factor in agency cover, recruitment fees, training, and lost continuity of care.
Job boards are flooded
Job boards are flooded. Your advert sits alongside hundreds of others. The best candidates scroll past before they ever see your name.
The big chains outspend you
Meanwhile, the big chains have dedicated recruitment teams and marketing budgets. You have a manager trying to fill shifts and recruit at the same time.
Independent care homes need a different approach. One that builds a pipeline of local applicants you actually own.
Your Own Applicant Pipeline
Stop Renting Staff.
Start Attracting Your Own.
Piioneo builds you a recruitment marketing system that brings local applicants directly to your door. No recruitment agencies taking a cut. No job board lottery. A branded, professional presence that positions your care home as the employer of choice in your area.
We Build Your Careers Presence
A branded careers page that sells your home as a great place to work. Not a job ad buried on Indeed. A dedicated page that shows your values, your team culture, and what makes working with you different.
We Run Targeted Campaigns
Social media ad campaigns that reach local carers, support workers, and nurses in your area. Targeted by location, role, and qualification. Your vacancies in front of the right people, not lost in a job board.
We Screen and Deliver
A simple application funnel that captures interested candidates, screens for basics (right to work, DBS, experience), and delivers qualified applicants straight to your inbox. You interview. We fill the top of the funnel.
What You Get
Everything Managed.
One Monthly Fee.
Branded Careers Page
A professional, mobile-first careers page for your care home. Shows your values, benefits, team culture, and live vacancies. Hosted and maintained.
Applicant Funnel
A simple screening flow that captures candidate details, filters for basics, and delivers qualified applicants to your inbox.
Social Media Ad Campaigns
Targeted Facebook and Instagram campaigns that reach local carers, support workers, and nurses. We create the ads, manage the budget, and optimise performance.
Job Advert Copywriting
Compelling, human job adverts that stand out. Not the generic template everyone else uses. Written to attract the candidates you actually want.
Monthly Reporting
Clear, plain-English reports showing how many applicants came in, where they came from, and what it cost per applicant. No jargon.
Ongoing Optimisation
We adjust targeting, refresh creatives, and test new approaches monthly. Your pipeline improves over time, not just when you remember to post a job.
Your monthly fee covers management. Ad spend is separate, paid directly to the platform (Facebook/Instagram), and completely transparent. You control the budget.
Built for Care. Tested in Care.
See It in Action
We built a complete recruitment marketing system for Foresight Care Ltd, an independent children’s residential care provider in Birmingham.
Their careers page is live. Their applicant funnel is running. Their vacancies are reaching local candidates through targeted social campaigns.
Results coming soon. We are currently tracking applicant numbers, cost per applicant, and time to hire for our first care client.
Fill Your Beds Too
The Same Subscription
Fills Beds Too
Recruitment is the urgent problem. But the same system that attracts staff can attract residents and families. Local SEO, Google Business Profile management, reviews, and a professional web presence that builds trust with families searching for care in your area.
Ask Us About This on the CallWhat that looks like
- Show up when families search 'care home near me'
- Build your Google reviews and online reputation
- A professional web presence that reassures families before they even visit
- Drive private-pay enquiries alongside local authority placements
Lead with recruitment. Layer in occupancy. One subscription covers both.
How It Works
Simple. Monthly.
No Contracts.
Book a Call
We talk through your recruitment challenges, your current vacancies, and what you have been spending on agencies. No pitch. Just a conversation.
We Build Your System
Careers page live in 2 weeks. Ad campaigns running within days. Applicant funnel delivering candidates to your inbox.
You Hire Better Staff
Local applicants who chose your home because they saw what you stand for. Not agency temps who leave next week.
Monthly subscription. No contracts. Cancel anytime. Ad spend is separate and transparent.
Ready to Stop Paying Agencies
and Build Your Own Pipeline?
Book a free call. No obligation. We will walk you through exactly how it works for your home.
No contracts. No recruitment fees. No job board subscriptions.